Everyday we strive to take any and all necessary steps to reach our goal of having you an unforgettable wonderful experience here!

Growing up, my parents handed down the values of honest, hard work to all their children. We were taught that if you could build something with your hands, you'd never go hungry. That led to my start in jewelry making. Before long what started as a hobby became a passion.

Rodeo Jewelers was founded in 1999 in Michigan and we came to California recently to be near family, bringing the business with us. We're a family owned and operated jewelry store with over 37 years in the jewelry industry. We do all our work on premises, sometimes even while you wait! In an often fast-paced world, Rodeo Jewelers prides itself on remaining steadfast in our commitment to creating a warm and personal experience for every individual who walks through our door.

Times may change, but our dedication to the very best in customer care and attention never will. When you walk in you will immediately be greeted and helped by (owner) Koko or his son Vatche who graduated from Bonita High school locally here in La Verne, Ca. We're all about giving the customer a peace of mind and have them knowing we do all the work ourselves and our customers appreciate that. When a customer comes in our showroom, one can view our entire inventory in a comfortable and relaxed atmosphere and they will end up leaving as part of our extended Rodeo Jewelers family.

We are thankful to those who patron our store and on behalf of everyone at Rodeo Jewelers, we hope you find something in our jewelry collection that brings you as much joy and pleasure in wearing it as it brought us in designing it!